An optimistic personality with a zest for life, Loya is a British citizen who was born, brought up, and educated in the U.K. With over 22 years of professional counselling experience, she is an experienced counsellor who is regularly sought after by educational institutions and government establishments for her modern and practical approach to counselling and personality development. Her first book, "A School Counsellor’s Diary", based on real-life counselling cases, was published by Westland Ltd in 2013.